Life, career and business are full of mysteries but none greater than this: What truly works?

Have you ever wondered why some people are so much effective than others who undertake similar endeavours in equivalent circumstances?

Most importantly how have they Cracked the "X" Code where X stands for the particular area of endeavours where they have achieved remarkable results and success be it in life, career or business?

Cracking the "X" Code (CXC) is where the ambitious learn from diverse array of experienced mentors through interviews, meetups and workshops.

Our Mission

Our mission is to answer the question: What truly works by learning directly from the doers, thinkers and achievers whose insights are so powerful that just hearing them will change you.

  One of my mentors told me this: You are just one insight away from your break through… the mission of CXC is to deliver that “insight” that you need to move from where you are to where you want to be by helping you learn from very smart people who are willing to freely share their expertise and experiences.

  The CXC mission is to infect Africans with a passion for the remarkable and then help them fulfil their potentials. Our mission is to inspire you to pursue a dream so big, a vision so important that you cannot possible do it alone. Then we will connect you with extremely smart and ambitious people who will help you achieve your dream and vision.
CXC is the alternative to the “know-it-all” and “this is the only thing that works” gurus out there who have never run a successful fruit stand but want to tell you how to succeed in your business, career or life. I will convince you that no single person knows it all. I will also show you that the best way to grow is to learn from a diverse mix of extremely smart people and driven people who are eating their own cooking.

Hi, I am Bolaji Olagunju, Founder of Cracking the “X” Code.

At age 30, I started a professional services business and grew it to a relative sizeable and successful indigenous firm. This is after experiencing several embarrassing and debilitating failures. I guess you can say that I eventually Cracked the “Consulting Business” Code (or at least some of the codes).

After 15 years, I burned out. I was a strong believer that only wimps and lazy people took breaks, so I foolishly worked nonstop until I couldn’t keep going anymore. It was bad. Very bad. Burn out is a horrible. I used to say if God worked for 6 days, who am I not to work for 7 days… I conveniently ignored the “and he rested part”.

In 2018, I stepped down as the CEO of my company… I wanted time without responsibilities or obligations but I struggled. Badly. Between the push back from clients, close relationships that find it impossible to believe I am actually human and can be tired and me not knowing how to relax and recreate, it was a very difficult experience.

After a total of 3 long days of trying not to do anything, I became bored out of my mind. So I took up writing. I had always wanted to be an author, having benefitted from so many amazing authors who I considered my personal mentors, I just had to write a book. Went to work. Learnt all I could about writing and publishing a book. Acquired new mentors. Cracked the “Author” Code and published 3 books in 3 years.

During my sabbatical, I invested disproportionately on the subject of Growth. I became a Growth Coach with focus on Revenue and People Growth. I learnt a lot on what truly works. It was a perception expanding experience.


In early 2023, I decided to get started on one of my life obsession, finding out what truly works through research, interviews, workshops, etc. and helping to share that insights with millions of Africans, hence the birth of Cracking The “X” Code.

CXC mission is too big for me to achieve alone. If the CXC mission calls to you, jump in and join me. Let’s help shape the future of our continent, one insight at a time.

Register to Attend

Cracking the "X" code

with Bolaji Olagunju

How do you define a highly successful career?

Well, it depends on who you ask. However, one thing is common; everyone needs the right insights to build a career where they enjoy what they do, grow, get appreciated and are able to provide the lifestyle they desire. Every week, we will be cracking a new code, AKA “X” designed to take you to a new height in a particular area…

Register now to join the Cracking the "X" Code (CXC) community and gain access to exclusive insights from a diverse array of experienced mentors through interviews, meetups and workshops.