Market Entry for an E-Commerce Company

Market Entry for an E-Commerce Company

by Workforce Group

Market Entry for an E-Commerce Company

by Workforce Group

by Workforce Group

What Were the Client’s Needs?

A Global E-commerce company was looking to enter the Nigerian market.

  • The company required the services of a partner to provide guidance and strategic support as they made entry plans into the e-commerce market space in Nigeria.
  • They required a partner that would ensure that cost of operations were fully optimised to ensure full realisation of their business objectives.

How Did We Meet Them?

  • Workforce provided market entry and positioning advice to the company.
  • We proposed a sales force outsourcing model that would help keep costs low and also ensure early successes with our dedicated sales coaches and mentors helping to train and coach the sales force.
  • We recruited, trained, on-boarded and deployed a high impact sales force with ongoing support from our sales coaches and mentors.
  • We developed a performance management and sales incentives plan to ensure sales targets were achieved and the sales force was motivated to deliver.
  • We tracked performance with weekly sales review meetings and teleconferences in Lagos, Abuja and Port-Harcourt.

 

What Was the Impact?

  • The company was able to meet its market launch timelines as we were able to quickly recruit, deploy and train the sales force ahead of its launch.
  • The Sales force has been focused on surpassing targets with the help of sales coaches.
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