2019 | OPEN PROGRAMME
This programme is carefully tailored to assure in-depth mastery of skills in designing and managing effective marketing and distribution channel for diverse products and services by participants.
Who should attend
Account and Relationship Managers
Sales and Business Development Managers
May 20, 2019
Jun 17, 2019
After this hands-on programme, you will be fully equipped to:
Plan a competitive marketing strategy that incorporates the cost of each channel
Understand productivity drivers for distribution effectiveness
Effectively allocate and distribute products to selected distributors in different regions
Link distribution strategy to the company’s business strategy
Achieve fit between different products and corresponding distribution system
Evaluate the performance of various marketing and distribution channels
Calculate and measure the distribution throughput through distribution metrics
Develop and implement effective plan for coverage of areas in product pricing and competitive needs
Benchmark competitive distribution actions for precise measuring, monitoring and analysis.
Assess training needs of middlemen essential for distribution effectiveness
Motivate channel partners and organisational staff through creative incentives and recognition
- Once we receive your form, we will send you an invoice containing the payment instruction.
- Please note that filling this registration form does not automatically guarantee a seat for the training until you make a minimum of 50% payment at least 2 weeks to the commencement of the training.
Interested in this programme?
Kindly fill the form below.
How would you like to register for this programme?