by Workforce Group

Effective Channel Marketing & Distribution

WHEN



WEDNESDAY – THURSDAY
APRIL 24TH – 25TH, 2019

WHERE



THE ZONE CENTER
GBAGADA, LAGOS

PROGRAMME FEE



₦150,000

PROGRAMME OVERVIEW



THIS PROGRAMME IS CAREFULLY TAILORED TO ASSURE IN-DEPTH MASTERY OF SKILLS IN DESIGNING AND MANAGING EFFECTIVE MARKETING AND DISTRIBUTION CHANNEL FOR DIVERSE PRODUCTS AND SERVICES BY PARTICIPANTS.

Please see all programme outline listed as follows:

Programme Outline

  • Fundamentals of Channel Management and Distribution Systems
  • Formulating channel strategy through strategic marketing planning and analysise
  • Product Fit for Distribution System
  • Developing Channel-Specific Marketing Plans
  • Selecting Right Distribution Partner and Developing Right Marketing Communication Approach
  • Making the Plan Work by Motivating the Channel Partners
  • Leveraging technology to drive channel decisions
  • Evaluating Channel Performance—Financial and Non-financial Measures

Who should attend


Marketing
Managers

Sales
Managers

Distribution
Managers

business-executives

Business
Managers

LEARNING OUTCOMES


At the end of this programme, participants will be fully equipped to:

  • Plan a competitive marketing strategy that incorporates the cost of each channel
  • Understand productivity drivers for distribution effectiveness
  • Effectively allocate and distribute products to selected distributors in different regions
  • Link distribution strategy to the company’s business strategy
  • Achieve fit between different products and corresponding distribution system
  • Evaluate the performance of various marketing and distribution channels
  • Calculate and measure the distribution throughput through distribution metrics
  • Develop and implement effective plan for coverage of areas in product pricing and competitive needs
  • Benchmark competitive distribution actions for precise measuring, monitoring and analysis.
  • Assess training needs of middlemen essential for distribution effectiveness
  • Motivate channel partners and organisational staff through creative incentives and recognition

PROGRAMME OVERVIEW

  • Once we receive your form, we will send you an invoice containing the payment instruction.
  • Please note that filling this registration form does not automatically guarantee a seat for the training until you make a minimum of 50% payment at least 2 weeks to the commencement of the training.

Your Details

Fields marked with an asterisk (*) are required.

Participants Information

Your Details

Fields marked with an asterisk (*) are required.

Your Professional Details

THE VENUE


The Zone Centre

Plot 9, Gbagada Industrial Scheme,
Beside UPS, Gbagada Expressway, Lagos.

The Zone’s Corporate Development Facility is a fully equipped world-class, purpose-built space designed to cater to indoor and outdoor corporate event needs.

Some of the Facility’s features include: High speed WiFi, Ample parking space, Standard Cafeteria, Beatifully designed Eco-friendly spaces and more

Top