by Workforce Group

Effective Channel Marketing & Distribution

WHEN



WEDNESDAY – THURSDAY
APRIL 24TH – 25TH, 2019

WHERE



THE ZONE CENTER
GBAGADA, LAGOS

PROGRAMME FEE



₦150,000

PROGRAMME OVERVIEW



THIS PROGRAMME IS CAREFULLY TAILORED TO ASSURE IN-DEPTH MASTERY OF SKILLS IN DESIGNING AND MANAGING EFFECTIVE MARKETING AND DISTRIBUTION CHANNEL FOR DIVERSE PRODUCTS AND SERVICES BY PARTICIPANTS.

Please see all programme outline listed as follows:

Programme Outline

  • Fundamentals of Channel Management and Distribution Systems
  • Formulating channel strategy through strategic marketing planning and analysise
  • Product Fit for Distribution System
  • Developing Channel-Specific Marketing Plans
  • Selecting Right Distribution Partner and Developing Right Marketing Communication Approach
  • Making the Plan Work by Motivating the Channel Partners
  • Leveraging technology to drive channel decisions
  • Evaluating Channel Performance—Financial and Non-financial Measures

Who should attend


Marketing
Managers

Sales
Managers

Distribution
Managers

business-executives

Business
Managers

LEARNING OUTCOMES


At the end of this programme, participants will be fully equipped to:

  • Plan a competitive marketing strategy that incorporates the cost of each channel
  • Understand productivity drivers for distribution effectiveness
  • Effectively allocate and distribute products to selected distributors in different regions
  • Link distribution strategy to the company’s business strategy
  • Achieve fit between different products and corresponding distribution system
  • Evaluate the performance of various marketing and distribution channels
  • Calculate and measure the distribution throughput through distribution metrics
  • Develop and implement effective plan for coverage of areas in product pricing and competitive needs
  • Benchmark competitive distribution actions for precise measuring, monitoring and analysis.
  • Assess training needs of middlemen essential for distribution effectiveness
  • Motivate channel partners and organisational staff through creative incentives and recognition

PROGRAMME OVERVIEW

  • Once we receive your form, we will send you an invoice containing the payment instruction.
  • Please note that filling this registration form does not automatically guarantee a seat for the training until you make a minimum of 50% payment at least 2 weeks to the commencement of the training.

Your Details

Participants Information

Your Details

Your Professional Details

THE VENUE


The Zone Centre

Plot 9, Gbagada Industrial Scheme,
Beside UPS, Gbagada Expressway, Lagos.

The Zone’s Corporate Development Facility is a fully equipped world-class, purpose-built space designed to cater to indoor and outdoor corporate event needs.

Some of the Facility’s features include: High speed WiFi, Ample parking space, Standard Cafeteria, Beatifully designed Eco-friendly spaces and more

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