Partner with Trusted Local Market Experts
Mitigate Your Risk to Avoid Failure
Succeed with Your Expansion Plan

Are you looking for a market entry partner that will help you:


Find and onboard capable talent for your market expansion project?


Bring in existing startup staff -Expat Quota processing- to support your entry and establishment?


Manage operational challenges ranging from finding suitable office locations, logistics (e.g. travel), procurement, accounting, asset leasing, temporary financing, vendor management and general administration?


Secure the required business registration and licenses to ensure compliance with regulatory bodies?


Obtain factual and reliable information on the African business environment, e.g. costs, competition, government policies, waivers and buyer preferences?


Identify and address performance issues, drive employee efficiency, improve productivity, manage risk and manage all HR & business processes?

Working With Us is Simple


Schedule Your

We will have a free consultation with you
to understand exactly how you intend
to expand your business into the African market.


Develop Your Market
Entry Plan

We support you with a wide range of specially
tailored market entry services while fully satisfying  all local compliance measures and legislation


Execute and Achieve
Your Desired Success

We help you reduce market risks while you focus on your core, establish your presence and
expand your business into Africa.

Guiding Your Entry and Expansion Into Africa

Our service offerings provide viable solutions for your market entry concerns & challenges.
We leverage our internal capabilities to support your business objectives while connecting you with our tested & trusted partners.

Benefits of Having Us As Your Market Entry Guide

our-market-research-service-will-help-you-take-full-advantage-of-the-Nigerian-market-opportunities-as-soon-as-possibleIncrease your speed to market and ability to take full advantage of market opportunities

as-a-market-research-company-in-Nigeria-we-have-access-to-reliable-business-partners-that-can-accelerate-your-successHave access to reliable and tested business partners that can help accelerate your success

as-market-research-experts-we-will-help-you-scale-your-investments-in-NigeriaAcquire the ability to quickly scale your African operations with minimum investment

we-will-help-you-reduce-your-chances-of-failure-in-the-Nigerian-market-as-research-expertsSignificantly reduce your risk of failure due to the uncertainty of expanding into a new/unknown market

our-market-research-expertise-means-your-learning-curve-is-shortenedShorten your learning curve by leveraging the knowledge and resources of a capable local partner.

We know the African terrain and have been helping local and multinational businesses
succeed and thrive for over a decade and a half.

What some of our
clients have to say.

Novozymes has a great partnership with Workforce Nigeria. Their dedication to us and the service they provide are highly appreciated. They pay attention to detail and give us fast support with outstaffing solutions, recruitment and other related HR tasks. We are happy to give them our recommendation.

Novozymes A/S,


Our experience since we joined the Zone Center has been awesome. Apart from the excellent facilities and infrastructure the center provide, the staff has great customer service and they are very responsive. I believe the increase in productivity we have experienced in the last 18 months as an organisation in Nigeria can be partly attributed to the great service will receive from The Zone and I will recommend the center to any discerning business interested in growth.

Olatunji Ajani

West Africa Chapter Lead, Aspen Network of Development Entrepreneurs (ANDE)

What Makes Us Different.


Our Consultative/Problem Solving Approach

We adopt a diagnostic approach to developing any intervention. This enables us to create tailored solutions to address your needs.


Our Technology

We leverage cutting edge technology in delivering market entry, business and HR solutions to our clients. From our Learning Management System – PEERLESS, purpose-built CRM, Task Management Solution - Outwork, to our end-to-end HR Solution - AllDay HR, we deploy our solutions to support your market entry objectives.


Our People

We have extensive experience in business and HR consulting. Our team of professionals support your regional expansion with in-depth knowledge and understanding of the African market and industry know-how.


Our Partners

Through our Strategic Partners/Global Alliances, we have been exposed to the best and compliant market practices and methodologies, which enable us to deliver top-notch market entry services to our clients.

we-own-a state-of-the-art-facility-that-can-serve-as-your-office-on-entry-into-the-Nigerian-market

Our Facility

The Zone is fully equipped and purpose-built to cater to your business needs. It has well-planned spaces suitable for private offices, training, conference, retreats, strategy sessions, team building events, meetings, social and corporate events.


Our Experience and Track Record

For over 15 years, we have consistently provided a diverse range of Business and HR consulting solutions to leading organisations across various industries. Many of them are still our partners till date.

Business Expansion into new territories of any type is hard. Expanding your operations into Africa is harder.

You are sure to encounter challenges that will increase your risk of failure while also significantly increasing your investment and time to market.

These challenges have discouraged or frustrated businesses that may otherwise have found the African market attractive from taking advantage of the vast opportunities available in the country.

Potential market entrants are also at the risk of falling into the hands of dubious individuals who may defraud them and further frustrate their market entry aspirations.

Avoid these risks and succeed with your business expansion initiative by partnering with us, today.

Are you planning to expand your business
into Nigeria
and increase your market share?

To learn more about our Market Research and Entry Service,
download the brochure.

Don't leave anything to chance.

Not engaging the right market entry partner will lead to;

Increased risk of failure

Expensive market entry investments

Payment of huge fines and penalties

Unnecessary delays

Poor hires/hiring decisions

Reputational damage

Sub-optimal business performance

Inability to scale

All these can be avoided by partnering with a trusted and tested market entry services company like ours that knows, and has what it takes to help foreign businesses succeed in the African business environment.

About Workforce Group

We Help You Solve Your People and Business Problems


We help Businesses do more with less and succeed by outsourcing their non-core activities to us.

& Assessment

Hire the right people for your business success. We help organisations find, assess and select top talent.

Learning &

We develop and deliver learning solutions that improve employee performance and deliver business results.

Tech Recruitment

Hire the best Tech Talent for your business success. We help businesses identify, screen and hire top Tech Talents.


We provide Business Executives with the insight and capabilities they need to succeed in the marketplace.

Get a Free Quote Today!

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