MARKET ENTRY



Are you looking for a market entry partner that will help you:
Find and onboard capable talent for your market expansion project?
Bring in existing startup staff -Expat Quota processing- to support your entry and establishment?
Manage operational challenges ranging from finding suitable office locations, logistics (e.g. travel), procurement, accounting, asset leasing, temporary financing, vendor management and general administration?
Secure the required business registration and licenses to ensure compliance with regulatory bodies?
Obtain factual and reliable information on the African business environment, e.g. costs, competition, government policies, waivers and buyer preferences?
Identify and address performance issues, drive employee efficiency, improve productivity, manage risk and manage all HR & business processes?
Working With Us is Simple
Schedule Your
Consultation
We will have a free consultation with you
to understand exactly how you intend
to expand your business into the African market.
Develop Your Market
Entry Plan
We support you with a wide range of specially
tailored market entry services while fully satisfying all local compliance measures and legislation
Execute and Achieve
Your Desired Success
We help you reduce market risks while you focus on your core, establish your presence and
expand your business into Africa.
Guiding Your Entry and Expansion Into Africa
Our service offerings provide viable solutions for your market entry concerns & challenges.
We leverage our internal capabilities to support your business objectives while connecting you with our tested & trusted partners.

Benefits of Having Us As Your Market Entry Guide
Increase your speed to market and ability to take full advantage of market opportunities
Have access to reliable and tested business partners that can help accelerate your success
Acquire the ability to quickly scale your African operations with minimum investment
Significantly reduce your risk of failure due to the uncertainty of expanding into a new/unknown market
Shorten your learning curve by leveraging the knowledge and resources of a capable local partner.
We know the African terrain and have been helping local and multinational businesses
succeed and thrive for over a decade and a half.
What Makes Us Different.
Our Consultative/Problem Solving Approach
We adopt a diagnostic approach to developing any intervention. This enables us to create tailored solutions to address your needs.
Our Technology
We leverage cutting edge technology in delivering market entry, business and HR solutions to our clients. From our Learning Management System – PEERLESS, purpose-built CRM, Task Management Solution - Outwork, to our end-to-end HR Solution - AllDay HR, we deploy our solutions to support your market entry objectives.
Our People
We have extensive experience in business and HR consulting. Our team of professionals support your regional expansion with in-depth knowledge and understanding of the African market and industry know-how.
Our Partners
Through our Strategic Partners/Global Alliances, we have been exposed to the best and compliant market practices and methodologies, which enable us to deliver top-notch market entry services to our clients.
Our Facility
The Zone is fully equipped and purpose-built to cater to your business needs. It has well-planned spaces suitable for private offices, training, conference, retreats, strategy sessions, team building events, meetings, social and corporate events.
Our Experience and Track Record
For over 15 years, we have consistently provided a diverse range of Business and HR consulting solutions to leading organisations across various industries. Many of them are still our partners till date.
Business Expansion into new territories of any type is hard. Expanding your operations into Africa is harder.
You are sure to encounter challenges that will increase your risk of failure while also significantly increasing your investment and time to market.
These challenges have discouraged or frustrated businesses that may otherwise have found the African market attractive from taking advantage of the vast opportunities available in the country.
Potential market entrants are also at the risk of falling into the hands of dubious individuals who may defraud them and further frustrate their market entry aspirations.
Avoid these risks and succeed with your business expansion initiative by partnering with us, today.

Are you planning to expand your business
into Nigeria and increase your market share?
To learn more about our Market Research and Entry Service,
download the brochure.
Don't leave anything to chance.
Not engaging the right market entry partner will lead to;
Increased risk of failure
Expensive market entry investments
Payment of huge fines and penalties
Unnecessary delays
Poor hires/hiring decisions
Reputational damage
Sub-optimal business performance
Inability to scale
All these can be avoided by partnering with a trusted and tested market entry services company like ours that knows, and has what it takes to help foreign businesses succeed in the African business environment.
About Workforce Group
We Help You Solve Your People and Business Problems
Outsourcing
We help Businesses do more with less and succeed by outsourcing their non-core activities to us.
Recruitment
& Assessment
Hire the right people for your business success. We help organisations find, assess and select top talent.
Learning &
Development
We develop and deliver learning solutions that improve employee performance and deliver business results.
Tech Recruitment
Hire the best Tech Talent for your business success. We help businesses identify, screen and hire top Tech Talents.
Advisory
We provide Business Executives with the insight and capabilities they need to succeed in the marketplace.