Today’s world is immersed in a digital environment, and to make meaning of the world, we constantly need to apply knowledge and innovate novel ways to access accurate information.   

Every organisation has numerous chances to employ digital tools to automate procedures, save expenses, and save time by reliance on analog processes. By doing this, you can concentrate on other crucial business-related duties, provide solutions to problems, positively impact your organisation and gain more control over your daily operations.  

Utilising a range of technology to improve productivity is part of digitising your organisation; this can involve using various technologies and transitioning from paper-intensive procedures to digital ones to standardise work processes for consistency across the organisation.  

Digitisation is simply a standard method of converting organised information or knowledge assets, such as books, journals, photographs, audio/visual recordings, etc., into discrete units of data (called b to be addressed uniquely and independently. It is a more valuable solution to make material searchable, accessible to a broader audience, and retrievable through the web. It involves converting information from a physical or non-digital form into a digital representation.  

In response to irreversible market shifts and trends in digital technology, many businesses now create digitisation initiatives. This trend, conversely, is shaping the future of work and is primarily a driving force for most activities in the content business today. Hence It has become essential for content-driven firms to utilise digitisation.  

As a business, have you ever considered taking your existing business models and processes into a digital interface? What benefits do you stand to gain from digitising your content, or how beneficial is this to your business? This article extensively explores these vital questions.  

What Is Content Digitisation?

What Is Content Digitisation?

Digitisation has become crucial in all businesses as it is a much better process to present and access content.   

Content digitisation is the strategy or a couple of simple processes involved in transforming or converting high-value data and information – audio, video, text, operational materials and shared drive- into a readily consumable product.   

It involves adding content or material to an online training platform in a digital format. Content digitisation makes it possible to organise data, improve procedures, and run your business more efficiently.  

In today’s business world, content digitisation has dramatically gained traction as many organisations now employ the process as a tool for reskilling and upskilling their workforce. However, many businesses still need to work on tailoring their digitised content to meet the need of their team or audience.  

A content expert like Workforce Learning can creatively develop bespoke e-learning solutions and customise relevant content to meet your organisation’s proprietary needs.   

What Are the Benefits of Content Digitisation?

Adopting a content digitisation process has numerous advantages that can help meet your business needs.  

1. Increased Productivity

The digitisation of content can help improve the process of employee tasks. For example, rather than spend hours reviewing or searching a pile of papers, they can spend time doing other important tasks and work more efficiently.

2. Accessible Content

By making your content technologically friendly and mobile-friendly, your target audience or employees – including remote teams- can access your customised training programs anytime and without restrictions.  

Once the data or unique information have been appropriately indexed, anyone can easily access the data with a keyword search.  

3. Measured Data

Another benefit of digitising your processes or training documents is to get actionable data. For example, you can monitor how employees respond to training sessions and assess their learning curves. Whatever information you derive from the data can be used to identify employees who have struggled to understand the module and support them in realising their full potential.  

Additionally, you can quickly identify your top performers and prepare them for more senior positions or move them up the corporate ladder.  

4. Maximised Cost

Organisations and businesses spend more on traditional methods and paper procedures than content digitisation. For instance, equipment management, finance management, record management, and many other management expenditures are all included in the cost of paperwork management. Over time, these charges add up to a significant cost implication to the business. However, with the aid of content digitisation, companies can now more easily manage these costs and expenses in one location.  

5. Disaster Recovery

Paper-based processes come with risks of losing vital data. However, with digitisation, you can still retrieve data even if an analog format is destroyed.

The Role of Content Digitisation in Business Growth

The Role of Content Digitisation in Business Growth

Businesses all over the world are choosing to digitise their content because it helps to organise data, contributes to the efficient operation of the company, and helps to standardise their work processes and procedures.  

The business world is changing faster now than ever, and the reason is not so far-fetch; technology has had a massive impact and caused the world of work to change tremendously, from our engagement, performance, and contribution.  

Also, culture remains a critical player in engagement, and business transformation. Content Digitisation, therefore, has brought about new cultures that have helped organisations to build a culture of engaged employees and improved learning culture that includes repeated in-house training, as well as transparency in job-offering and hiring process.  

Content Digitisation has also contributed to helping to build the proper organisational structure. From recruiting, retaining and saving time on employees’ onboarding and induction processes to providing tools to reskill and communicate expectations clearly across geographically dispersed/remote and physical teams.  

Through content digitisation, businesses can identify gaps in skills and gain new capabilities. It also can boost knowledge retention rates in the organisation since it allows your staff to learn further information, skills, and concepts more quickly and effectively than through lengthy instructions.  

Adopting digitised practices can positively impact an organisation as it helps to streamline your day-to-day business operations. You can enjoy organised and easy access to vital information regardless of where you are and determine the most suitable time and location you want the digitised content for training and development.  

Content digitisation processes can help improve the organisation’s business performance through meaningful connections and inclusiveness. As a result, your team can gain access to the right tool to drive productivity in your business, compete globally and demonstrate expertise in your industry.   

Additionally, digitising your processes positively impacts the organisation by providing actionable data to measure business success and growth. From the derived metrics, organisations can better re-align the organisation in making informed decisions.

Ready to Take Your Digital Learning to the Next Level?

Leveraging digital technology to achieve digitisation has become a dependency for business survival and meeting the evolving demands in this revolutionary time. You can add value to your ongoing projects and improve the scalability of your business by deploying our e-learning and digitised content and courses.  

Workforce Learning is one of the world’s leading service providers of content digitisation solutions in Nigeria. Our clients benefit from our end-to-end operating approach. We have designed best-in-class strategies and solutions to efficiently support your business needs, ranging from consulting, talent management and project management to quality control and assurance of digitised content.  

Olasunkanmi Adenuga

Olasunkanmi Adenuga

Director, Workforce Learning